Success Ain’t a Secret – You’re Just Ignoring the Rules
5 Brutally Honest Truths That’ll Slap You Into Alignment
(If You Let ‘Em)

I spent years kicking my own ass for everything in our lives. We pulled the victim card every chance we got.
Then, I learned about these 5 truths.
If you read my book,
Wake the #$*! Up, you know that I have struggled with many of these.
When you make the shift in your life (Sometimes it can be a real bitch too), then you create miracles.
You become the massive success you really deserve
And, you find the happiness that you are really looking for.
Learn these bone crushingly obvious truths and BE the best you need to be to get the results you want.
Check out more about how I've done this at
www.tonyschmaltz.com.
For now, read on
1.
Reject Rejection – Quit Letting “No” Own You
What Most Brainwashed Numbskulls are doing:
They take a single “no” like a sucker punch to the soul.
Someone ghosts them? They crawl into their little emotional cave.
Their idea gets shot down? They go quiet.
A prospect bails? They start questioning their whole existence like it’s a Greek tragedy.
The No-B.S. Move That Gets You Out of the Mud:
Rejection ain’t personal unless you make it that way.
Learn the sales math. Most successful people know it takes 20 no’s to get one yes. The faster you collect rejections, the faster you win.
Guess what? This goes for just about anything in your life.
If you're looking for the perfect partner, you may have to date 20 people to find "The One".
Tony’s coaching corner:
When I trained a room full of managers at Amazon, not every idea stuck. Of course not, in fact, I got more "Deer in the headlight" looks than I like to admit.
You think I cried in the bathroom?
Hell No.
I adjusted. I kept showing up with power. I owned the room by outlasting their doubt.
Plug This In and Level the Hell Up:
- Set a rejection goal this week. Go get 10 no’s on purpose (In every aspect of your life).
- After each “no,” journal: What did I learn? instead of Why do I suck?
- Start saying “next” instead of “why me?”
2. Use Feedback to Your Advantage – Not As a Weapon Against Yourself
What the Herd of Head-in-the-Sand Hustlers are up to:
They get feedback, and then... they spiral. “Oh no, they said I talk too fast—I’m not cut out for this.”
Cue the self-doubt parade.
They turn every piece of input into confirmation bias for their inner critic. They say "Give it to me straight", then get offended when someone does.
There is gold in virtually every piece of feedback if you "unbury" yourself and actually listen.
The Savage Shift That Changes the Game:
Feedback is fuel—not a firing squad.
It’s just data. Like GPS recalculating your route. Nothing more.
Take the feedback, sift out what’s real, and keep it moving.
Sometimes it's positive, sometimes it's negative, although it is ALL useful in some way, shape or form.
Tony's Coaching Challenge:
When I started speaking publicly, someone told me I said “um” too much and talked WAY too fast.
After hearing that a few times, I could’ve quit.
Instead, I practiced, I studied the tapes like game film, and learned to slow down and fix it.
That feedback made me sharper—not smaller. Although, that's because I chose to use it.
Don’t Think. Just Do This:
- Ask specific questions when getting feedback: “What’s one thing I could improve?”
- Don’t react emotionally for 24 hours. Sit with it. Then act.
- Track your feedback over time. Spot the patterns. That’s your growth map.
3. Take 100% Responsibility – Even When It Feels Like 120%
The Mindless Moves Keeping Most Folks Broke and Bitter:
Blame the economy. Blame the government Blame the algorithm. Blame Karen from accounting. Blame their dad. Blame Mercury in retrograde.
They blame anything except look in the mirror.
It's really freaking easy to point the finger somewhere else.
Not so easy to point the finger at yourself and realize your causing this in your life and in your feelings.
Here’s What You Do When You’re Done Playing Small:
Own. Every. Result.
Period.
Not in a shame way—in a power way.
When everything is your responsibility, you’re never stuck waiting for permission or rescue.
The people in the media and social media want you to think that you don't have any control, however...
YOU HAVE ALL OF THE POWER. YOU OWN YOUR LIFE. YOU ARE THE AUTHOR OF YOUR STORY.
Write the story the way you want to live it.
My Wake Up Call. Served Hot and Unfiltered:
When the big motivational speaker event I was planning didn't come off and we lost it all (A few year ago), I had some choices.
I could have blamed everything. I could have blamed Covid. I could have blamed the economy. I could have blamed the location. I could have blamed my lame salesman or so many other things.
Did I blame those things?
F**k No! I took ownership over what happened.
Then we made a comeback that would make the most successful people say "How the heck did you do that?"
When you understand that this is your life, then you can have the life you want.
Add This to Your Arsenal:
- Ask this daily: How did I contribute to this outcome?
- Start replacing “Why did this happen?” with “What will I do now?”
- Say “I get to...” instead of “I have to...” Language shifts power.
4. Be Willing to Pay the Price – Success Has a Tab, Not a Coupon
The Pathetic Parade of Playing Small:
They want six-pack abs with zero sweat.
Million-dollar business with $5 energy.
Deep love without deep work.
They want the reward but skip the reps.
You have to pay the price if you want to get ahead.
No, that doesn't always mean money, although sometimes it does.
If you really want something in you life, then you have to be willing to do what it takes
You can't just sit around hoping, wishing and praying, thinking you are going to manifest it.
The effort must be made.
What to Do if You Actually Give a Damn About Winning:
You gotta pay for what you want.
Time, energy, discomfort, money—something’s gotta go.
If you're not uncomfortable, you're not growing. Sorry, not sorry.
Get uncomfortable, put in the time, spend the money and then see the results.
Real Talk from Tony:
While building my coaching business, I am up at 4 a.m. every day and still going at 9 p.m.
I miss happy hours. Skip Netflix. I pay in focus.
That’s why I’m where I am—and why they’re still “thinking about it.”
I have spent over $250,000 to be mentored, coached, build systems and grow.
When you really want something you put in the time and the money.
Burn This Into Your Brain:
- Audit your week: Where are you really investing (Time, Money, etc)?
- Decide the price you’re willing to pay—and write the damn check.
- Stop saying “someday.” Make a non-negotiable schedule for what matters.
5. Act As If – Your Identity Drives Your Destiny
The Lame Script Society Keeps Handing Out:
People wait until they feel confident to act.
Spoiler Alert: they rarely do.
They dress like they’re invisible, speak like they’re unsure, and move like they’re waiting for validation.
You have to show up like you belong in the room, because you do...any room.
There was a time when I was first starting out that I was afraid to be in rooms with people I thought were more successful than me.
I was intimidated and shy.
After meeting one of my mentors, Brian Fanale, I snapped right out of it.
Now snap out of it yourself.
The Upgrade Move Your Future Self Will High-Five You For:
Identity is created through action, not thoughts.
Want to be a leader? Start acting like one now. Speak like one. Walk like one. Decide like one.
Confidence is a decision, not a feeling.
The most confident people I know started as introverts.
Then they made the decision to be bold. They showed up even when scared to do so
And their confidence grew.
Now, like me, they own the rooms that they walk into and it is amazing to see.
Tony’s Take:
I didn’t wait to “feel” like a CEO. I decided I was one.
I stepped on every stage like I belonged. I built my brand like it mattered.
That energy? It attracts clients, opportunities, and results.
When I got in front of managers at Amazon, one of the biggest company's in the world, IO showed them why I was there.
I used to be quiet and shy too (Just look at my Facebook lives from 2018-2019), then I made the decision.
That led to countless podcast, TV and speaker appearances.
Try This:
- Write down: “How would my highest self show up today?”
- Dress, speak, and decide from that place.
- Repeat daily: “I am the type of person who...” (Then live it.)
This Is the Line in the Sand:
Most people are waiting to feel ready before they start living successfully.
You? You’re not most people.
You’re reading this because you’re the type who acts before they’re ready, takes the hit, learns, and fires back smarter.
Now…
Pick one of these five and live it hard for the next 7 days.
Comment below which one you’re taking on. No excuses. No delay. Just
upgrades.
If you want to see how I can help you move faster,
Click Here
and let's get on a call. It is always complimentary to start.